For: New sellers nearing 30 delivered orders.
Not affiliated with or endorsed by TikTok.
Steps
- Know when you get a score. After 30 delivered orders in 90 days. You're compared with sellers in your best-selling category.
- Learn the six metrics. 1–2 star reviews (60 days), non-buyer-fault returns (60 days), seller-fault cancellations (30 days), on-time delivery (30 days), messaging dissatisfaction (60 days) and after-sales handling time.
- Remember recent orders count most. Older orders lose weight by a factor of 0.7 every 15 days.
- Know the thresholds. See the table below.
- Use small-shop protection. Shops under 180 days old with 30 or fewer orders get a 3.5 floor on a metric hurt by 3 or fewer bad orders (not on after-sales handling time).
What Each Score Unlocks
| Score | What You Get |
|---|---|
| 2.5+ | Flash Deals, +10% visibility |
| 3.5+ | Affiliate, Campaigns, 5-day settlement, +20% visibility, CRM, Sales Accelerator, leaving probation |
| 4.0+ | 1-day settlement, Star Seller |
| 4.5+ | +30% visibility |
| Below 3.0 | Affiliate plans and campaigns end; you need 3.5 to rejoin |
Common Mistakes
- Confusing it with Whatnot's SPS (Seller Provided Support).
- Ignoring messages. After-sales handling time counts; TikTok aims for under 12 hours.
- Thinking old good months protect you. Recent orders weigh most.
Checklist
- 30 delivered orders in 90 days reached
- Current score checked
- Weakest metric found
- Messages answered within 12 hours
- Plan to reach 3.5
Part of SaleTrail Campus: practical guides for Whatnot and TikTok Shop sellers.
Sources
Find where your refunds begin.
Five blank sheets for a 30-day refund review: case log, cause map, suspected vs confirmed, cases and dollars counted apart, and one plan.
- Case log for the last 30 days
- Cause map across buying, listing, pick, check, pack, carrier and post-sale
- Suspected vs confirmed sheet, kept deliberately separate
- Cases, dollars, replacements, postage and rework hours in their own columns
- A 30-day plan with one change per week
- A short page on running the review without fooling yourself
Blank sheets only. The kit states no acceptable refund rate, no benchmark and no prediction about how a platform will decide a case.
Email required. The guide and the on-screen calculator stay open to everyone.