For: Existing sellers below 3.5.
Not affiliated with or endorsed by TikTok.
Steps
- Find your weakest metric. Check all six in Seller Center.
- Cut seller-fault cancellations. Count stock before each LIVE so you don't sell what you don't have. Keep SFCR at 2.5% or less.
- Ship on time. Carrier scan within 2 business days; keep on-time delivery at 80%+.
- Answer messages fast. TikTok aims for after-sales handling under 12 hours.
- Prevent bad reviews and returns. Check each order before sealing. Describe items accurately on stream.
- Consider FBT for logistics. Logistics issues on FBT orders don't count against SPS.
- Be patient but steady. Recent orders weigh most (0.7 decay every 15 days), so a good month shows quickly.
Why Reaching 3.5 Matters
| Below 3.5 | At 3.5+ |
|---|---|
| 8-day settlement (established shop) | 5-day settlement |
| No Affiliate or Campaigns | Affiliate and Campaigns |
| +10% visibility at most (2.5+) | +20% visibility |
Common Mistakes
- Fixing every metric at once instead of the weakest.
- Ignoring messages on weekends.
- Overselling on camera, which counts as seller-fault cancellations.
Checklist
- Weakest metric identified
- Stock counted before each LIVE
- Scans within 2 business days
- Messages answered within 12 hours
- Orders checked before sealing
- FBT considered for logistics
Part of SaleTrail Campus: practical guides for Whatnot and TikTok Shop sellers.
Sources
Find where your refunds begin.
Five blank sheets for a 30-day refund review: case log, cause map, suspected vs confirmed, cases and dollars counted apart, and one plan.
- Case log for the last 30 days
- Cause map across buying, listing, pick, check, pack, carrier and post-sale
- Suspected vs confirmed sheet, kept deliberately separate
- Cases, dollars, replacements, postage and rework hours in their own columns
- A 30-day plan with one change per week
- A short page on running the review without fooling yourself
Blank sheets only. The kit states no acceptable refund rate, no benchmark and no prediction about how a platform will decide a case.
Email required. The guide and the on-screen calculator stay open to everyone.