For: New sellers checking if they can go LIVE.
Not affiliated with or endorsed by TikTok.
Steps
- Open and verify your shop. In Seller Center, verify your identity or business and add a warehouse address.
- Meet the creator rules. Follow the Community Guidelines, be 18 or older and have the "required followers". TikTok's page doesn't state the follower number, so check what Seller Center shows for your account.
- Keep your Account Health Rating (AHR) healthy. It starts at 200 points. LIVE auctions need more than 150.
- Know which tools need a score. Flash Sale needs a Shop Performance Score of at least 2.5. Temporary Listings for auctions need at least 3.5.
- Check your category. Auctions are allowed only in permitted categories, such as collectibles (Surprise Sets are Collectibles only).
What Unlocks When
| Requirement | What It Unlocks |
|---|---|
| 18+, Community Guidelines, required followers | Going LIVE as a creator |
| AHR above 150 | LIVE auctions (sellers) |
| SPS 2.5 or higher | Flash Sale / Flash Deals |
| SPS 3.5 or higher | Temporary Listings, Affiliate, Campaigns, 5-day settlement |
| SPS 4.0 or higher | 1-day settlement, Star Seller |
Common Mistakes
- Trusting a follower number from a forum. TikTok's page doesn't give one.
- Planning an auction before you have a Shop Performance Score. Shops with no SPS can't use Countdown Bidding.
- Selling trademarked items without brand authorization or purchase invoices.
Checklist
- Identity or business verified
- Warehouse address added
- Age and Community Guidelines confirmed
- Follower requirement checked in Seller Center
- AHR checked (over 150 for auctions)
- Category allowed for your format
Note: TikTok doesn't publish a single follower minimum on its official page. Check Seller Center for your account's current requirement.
Part of SaleTrail Campus: practical guides for Whatnot and TikTok Shop sellers.
Sources
Put tomorrow's shift on one page.
Get the huddle sheet, exception log, responsibility worksheet, and weekly scorecard.
- Daily warehouse huddle sheet
- Station-assignment sheet (blank roles)
- Exception log (blank)
- Owner–manager responsibilities worksheet
- Weekly warehouse scorecard (blank categories)
- A short example of how a manager might use the kit
Blank templates only. The kit sets no staffing ratios, targets or benchmarks — you fill in your own.
Email required. Preview what's included before downloading.