For: Existing sellers with low LIVE views.
Not affiliated with or endorsed by TikTok.
Steps
- Post short videos before you go live. TikTok buyers find sellers through the For You feed and short videos.
- Work with affiliates. Creators can sell your products for a commission you set. Affiliate access needs SPS 3.5+.
- Raise your Shop Performance Score. TikTok adds visibility at 2.5 (+10%), 3.5 (+20%) and 4.5 (+30%).
- Use LIVE tools that hold viewers. Pinned products, coupons, LIVE Giveaway and Flash Sale (SPS 2.5+).
- Open every LIVE the same way. Say who you are, what's on and what happens next in the first minutes.
- Announce your next LIVE before you end.
Common Mistakes
- Going live with no short videos to bring people in.
- Letting SPS fall below 3.0, which ends affiliate plans and campaigns.
- Running raffles or wheels to hold viewers. Use LIVE Giveaway.
Checklist
- Short videos posted before the LIVE
- Affiliate commission set
- SPS checked
- Giveaway planned in LIVE Giveaway
- Opening line ready
- Next LIVE announced
Practice On Camera
The Live Streamer Training Course practices this in Lesson 4, "Engage your viewers".
Part of SaleTrail Campus: practical guides for Whatnot and TikTok Shop sellers.
Sources
Put the week on one page.
A blank weekly workbook across the five areas: show economics, inventory health, fulfillment flow, accuracy, and team rhythm.
- One blank page per area, with a source column (Recorded / Estimated / Unknown / N/A)
- A page for choosing the few figures that change a decision
- A short page on reading your own numbers without fooling yourself
- No score, no target range, no benchmark
Blank workbook only. It sets no score, no target range and no benchmark. You record your own figures and compare against your own previous weeks.
Email required. The guide and the on-screen scorecard stay open to everyone.