For: New sellers the day of their first LIVE.
Not affiliated with or endorsed by TikTok.
Steps
- The day before: list products, plan pins and giveaways, and test your stream.
- One hour before: count the stock you'll show and match it to your listings.
- First 5 minutes: say who you are, what you're selling and what happens next.
- During: pin each product as you show it. Answer chat. Use only the LIVE Giveaway tool for giveaways.
- Closing: thank viewers and say when your next LIVE is.
- After: pack and scan every order within 2 business days.
Common Mistakes
- Skipping the stock count, then selling items you don't have.
- Going quiet while you pin products. Keep talking.
- Leaving packing to the next day without checking the 2-business-day deadline.
Checklist
- Products listed and stock counted
- Pins and giveaway ready
- Stream tested
- Opening line written
- Next LIVE date ready to announce
- Packing supplies and labels ready
- Every order scanned within 2 business days
Practice Streaming On Camera
The Live Streamer Training Course covers all six lessons: 1, Welcome and set up your stream; 2, Find your streaming style; 3, Present products clearly; 4, Engage your viewers; 5, Run auctions and close sales; 6, Handle difficult moments and put it all together.
Part of SaleTrail Campus: practical guides for Whatnot and TikTok Shop sellers.
Sources
Put the week on one page.
A blank weekly workbook across the five areas: show economics, inventory health, fulfillment flow, accuracy, and team rhythm.
- One blank page per area, with a source column (Recorded / Estimated / Unknown / N/A)
- A page for choosing the few figures that change a decision
- A short page on reading your own numbers without fooling yourself
- No score, no target range, no benchmark
Blank workbook only. It sets no score, no target range and no benchmark. You record your own figures and compare against your own previous weeks.
Email required. The guide and the on-screen scorecard stay open to everyone.