For: Sellers growing past running every show alone.
Steps
- Streamer: runs the show on camera. Presents items, runs auctions and giveaways, talks to chat.
- Runner: keeps the show moving off camera. Brings the next item from the waiting area, moves sold items to the sold area with the buyer or order label.
- Packer: picks, checks and packs orders after the show, and gets them scanned within 2 business days.
- Ops lead: owns stock counts, the show run sheet, shipping deadlines and refund follow-up.
- Write each role down. One short list of tasks per role, so a new person can step in.
- Add roles in order. Many sellers add a runner first, then a packer, then an ops lead. Add the role that removes your biggest bottleneck.
Who Does What, By Stage
| Stage | Streamer | Runner | Packer | Ops Lead |
|---|---|---|---|---|
| Before | Plans what to say | Stages items in show order | Readies supplies | Counts stock, writes run sheet |
| During | Sells on camera | Brings items, moves sold items | Can start packing | Watches orders and stock |
| After | Thanks viewers | Clears the room | Packs and ships | Checks deadlines and refunds |
Common Mistakes
- Having the streamer also track sold items during the show.
- No written task list, so only one person knows the process.
- Hiring a second streamer before anyone owns packing.
Checklist
- Each role's tasks written down
- Runner moves sold items with labels
- Packer knows the 2-business-day deadline
- Ops lead owns counts and deadlines
- Next role to add decided
Part of SaleTrail Campus: practical guides for Whatnot and TikTok Shop sellers.
Sources
Put the first week on paper before Monday.
Five blank sheets: preparation checklist, five-day plan, routine order checklist, exception cards, and the supervisor observation and readiness sheet.
- Before they arrive — preparation checklist
- First-week plan with evidence and trainer initials
- Routine order checklist (reorder to match your workflow)
- Exception cards for mismatch, quantity, damage, missing stock and labels
- Observation and readiness sheet with sign-off
- A clearly fictional completed observation example, for trainers only
Blank templates only. Adapt to your workflow. This pack does not replace required safety training or product-specific procedures.
Email required. The guide and the on-screen pack stay open to everyone.